The Saucy Fish Co has officially been voted as one of the UK's coolest brands, for the fourth year running.
The 2016-17 CoolBrands listing is the result of an extensive voting process that involved 36 influencers – including musicians, food experts and media heavyweights and 2,500 members of the British public.
All the brands were judged on four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality.
The latest CoolBrands results – headed by Apple – underline Grimsby-based The Saucy Fish Co's prestige and allure within the country.
Competition is substantial, with thousands of brands from more than 50 sectors considered by the voters; only those achieving top scores qualify for CoolBrands status.
Stephen Cheliotis, chairman of the CoolBrands Council, said: "CoolBrands status illustrates that The Saucy Fish Co is rated highly by both influencers and the British public.
"This is proof that the brand is considered highly original and innovative, two factors voters consider. It also clearly shows that the brand is desired, a lustre that often means it's chosen ahead of peers. CoolBrands status is also testament to the brand being seen as authentic and being passionate about what it does.
"Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them."
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